The Latest:
Father’s Day Spending Numbers
BIG 102.1 wants your potential customers to think of you as they shop for dad! Local business owners today need an expert to help with the tough business choices of the 21st Century. Christa Broussard can be
Local Businesses Are Not Alone,
BIG 102.1 Is Here To Help
It’s easy for people to sell you products, right? How about an advertising and influence resource that offers you opportunities to help yourself?
That’s one of the many things that sets our team apart at Big 102.1.
We know you may benefit from the important help we can give you for free, and we know you’ll come to us to see what affordable advertising and influence opportunities we can also share with you when your business is ready for more customers.
Check out new info every week in the Marketing Help Center.
Tips For Your Business:
Father’s Day Spending Numbers
BIG 102.1 wants your potential customers to think of you as they shop for dad! Local business owners today need an expert to help with the tough business choices of the 21st Century. Christa Broussard can be
Forbes on Radio Growth Since the Pandemic
Last week, Forbes confirmed what you’ve been telling us! Here are some excerpts from the article: Radio Listening Is Returning To Pre-Pandemic Levels Brad Adgate Contributor The pandemic forced millions to stay-at-home as businesses
The Digital Advertising Cookie May Be Crumbling
There has never been a better time to get the word out about your business. The economy is re-opening and consumers are anxious to renew, update and get life back on track. With so many subtle and
Don’t Leave This Key Demographic Out of Your Plan
When you are looking to grow your business and expand your customer base, make sure to include one of the most resourceful and growing demographic groups. Local business owners today need an expert to help with the
Three Vital Components to Successful Recruitment
Last week we examined some of the challenges facing small and mid-sized businesses, according to Recruiting Daily. Despite the odds, the SMB persists, continuing to make up 99.9 percent of all businesses in the U.S.
Help Wanted? Help is on the way!
Recruiting Daily recently took a look at small and mid-size businesses (SMB), the organizations that exist primarily out of the spotlight. Using Gartner’s definition, which looks at the number of employees and annual revenue, Small businesses are organizations
3 Things About The Changing Landscape of Digital Marketing
IT ISN’T REALLY FOR YOUR CONVENIENCEIt has happened to almost everyone; a conversation, an inquiry, or even an errant click, leads to an absolute onslaught of social media advertisement and suggestions based on your digital “preferences”. What
6 Ways Radio Impacts the bottom line for Business (Part 2)
Last week we shared that radio is one of the most powerful advertising tools available…this week we continue with the basic radio advertising Q & A…. Who Listens to Radio? Radio brings many different types of listeners,
6 Ways Radio Impacts the Bottom Line for Business
Radio is an incredibly powerful advertising tool. Even in a world filled with digital communications, radio still reaches more individuals than any other media platform. Additionally, radio’s format captures an audience’s attention during critical moments, like when
Five Retail Trends to Monitor in 2021 and Beyond
A recent survey from a global retail giant titled “The State of the Consumer, Retail & FSOP Report” compiled insights from various studies to look at how the retail industry has changed since the pandemic last March.
5 Ways To Get Your Local Business Moving & Attracting More Customers
If you own or manage a local business in Acadiana, your business isn’t just important to you, it’s probably a big deal for your family, your loyal customers, and the community around it. However, you probably have
Smart Small Business Owners Pay Close Attention to Their Best Customers
What happens in the life of a business? If you are fortunate, you attract customers, those customers talk to friends, neighbors, and others and more and more customers show up for your products and services. But how
6 Tips For Local Small Businesses For A Great 2021
It’s your business. After 2020, a lot of businesses just want normal to come back. We will suggest 6 tips that could help you grow your business in the new normal. Why shouldn’t 2021 be your best
Social Media Isn’t the Same as Radio & Other Mainstream Media
A lot of small, medium and even super-large companies have found out that social media doesn’t often have the same focus, immediacy, and effectiveness as radio (which reaches about 94% of the American population daily and does
5 Things To Do Now To Capture More Of The Spending Spree Being Predicted
No one knows the future, but this isn’t exactly guesswork that a potentially considerable boost could be coming to a wide variety of businesses. According to the Wall Street Journal, pent-up savings are expected to boost recovery
What Should You Do Now To Capture More Of The Predicted Spending Spree?
You have seen your share of crisis come and go in your time as a business owner if you’ve been doing this for a while, but nothing likely as concerning as 2020. However, Louisiana has had a
What Is The Purpose Of Your Brand?
Do you ever feel you just can’t get the momentum with new consumers that you want for your business? This is more important than ever and Big 102.1 always wants to help our potential partners in connecting
5 Ways To Help Discover Your Unique Selling Proposition
We know that local business owners must do a great job of communicating what they offer, what sets them apart and how they make it easy for customers to purchase from them right now. So, let’s look
