A recent survey from a global retail giant titled “The State of the Consumer, Retail & FSOP Report” compiled insights from various studies to look at how the retail industry has changed since the pandemic last March.
The five major trends include:
At Home Moments
More consumers are expected to continue living, work, and hanging out at home than before the pandemic.
Comfort and Indulgence
60% of consumers are buying self-care items, while 56% currently spend on treats for themselves and their families.
Digital Commerce
90% of consumers plan to spend on food online even after the pandemic
Value Redefined
The pandemic increased mindful spending, supporting impacted workers, and social issues.
Focus on Health
Even after the pandemic, hygiene as a safety concern will impact consumer spending habits.
As consumer behavior continues to adapt due to the pandemic, how can you help tailor your message to meet the changing needs of your target customer?
Local business owners today need an expert to help with the tough business choices of the 21st Century. Christa Broussard can be that person for you. Call her anytime @ (225) 229-2674 or email: christa@big1021.com
Christa is a local marketing expert with Big 102.1 and can help you with a lot more than just radio advertising. Understanding how to grow market share for your local business is serious business and Christa is trained to serve businesses like yours with expertise that helps you bring more customers to your business right here in Acadiana.
BIG 102.1 Gets Results With Adults
There is a reason we only focus on adults at Big 102.1. We don’t play music for children or teenagers. It’s because our adult listeners are the key holders to our community, consumers with money, and those most on the move in Acadiana. Calling Christa starts you on the path to connect with more new customers because of our over-the-air programming, digital and social media, podcasts, and other tools, powerful for business owners just like you.
Thank you for listening to Big 102.1.
More from the Local Business Owner Marketing Help Center
‘Buy Now, Pay Later’ Services are Trending Among Younger Generations
As consumer habits continue to evolve, now may be the right time for your business to consider offering flexible payment options, if you haven’t already. Local business owners today need an expert to help with the tough
Radio: Affordable Advertising Alternative to TV
Growing a business is always a challenge, now it seems that it’s more difficult than ever. Especially for smaller or locally-owned businesses, Radio advertising is affordable and EFFECTIVE! Local business owners today need an expert to help
Radio Advertising Packs a Powerful Punch!
BIG 102.1 and our Acadiana Broadcasting Group radio stations are honored and proud to work with so many local businesses to build, grow and power their customer base with strong, effective, and memorable advertising campaigns. Local business
Young Consumers Are Driving Economic Recovery
As the US economy struggles to recover, there is good news on the horizon. Local business owners today need an expert to help with the tough business choices of the 21st Century. Hans Nelson can be that
Father’s Day Spending Numbers
BIG 102.1 wants your potential customers to think of you as they shop for dad! Local business owners today need an expert to help with the tough business choices of the 21st Century. Christa Broussard can be
Forbes on Radio Growth Since the Pandemic
Last week, Forbes confirmed what you’ve been telling us! Here are some excerpts from the article: Radio Listening Is Returning To Pre-Pandemic Levels Brad Adgate Contributor The pandemic forced millions to stay-at-home as businesses
The Digital Advertising Cookie May Be Crumbling
There has never been a better time to get the word out about your business. The economy is re-opening and consumers are anxious to renew, update and get life back on track. With so many subtle and
Don’t Leave This Key Demographic Out of Your Plan
When you are looking to grow your business and expand your customer base, make sure to include one of the most resourceful and growing demographic groups. Local business owners today need an expert to help with the
Three Vital Components to Successful Recruitment
Last week we examined some of the challenges facing small and mid-sized businesses, according to Recruiting Daily. Despite the odds, the SMB persists, continuing to make up 99.9 percent of all businesses in the U.S.
Help Wanted? Help is on the way!
Recruiting Daily recently took a look at small and mid-size businesses (SMB), the organizations that exist primarily out of the spotlight. Using Gartner’s definition, which looks at the number of employees and annual revenue, Small businesses are organizations
