5 Ways To Get Your Local Business Moving & Attracting More Customers

If you own or manage a local business in Acadiana, your business isn’t just important to you, it’s probably a big deal for your family, your loyal customers, and the community around it. However, you probably have faced challenges you’ve never seen before in the last year with Covid-19 and all the concern around human contact and social spreading.

But here’s the thing: if you want to stay in business, especially as things are opening back up, you must attract new customers and you must bring your loyal customers back more often.

We’re going to tell you five ways you can jump-start your business and the experts and people who can connect all of them together to level up your attractiveness to more local customers.

• Social networking. Yep. We said it. A lot of people think this is what will save them. You can do a lot for free, you can buy cheap ads and this is the way. Right? Social media is popular because it’s largely free and people feel they can learn it and at least they are doing something. Listen carefully, it is a way. It should be a part of your strategy to attract more local customers for what you offer. What is your strategy though? How does it work with real on-the-ground production of profile in the market with your targets in Lafayette or other parts of Acadiana? Keep reading.

• Coupons. Relax. I know. Been around forever. What in the world? It’s 2021 and…you know what? Coupons can be an effective tool if you use them correctly and support them in the market. Keep reading because these things all work together if you have the right strategy.

• Loyalty programs. Loyalty programs are important because they speak to customers being special and special opportunities for those customers. Relationship is the key to building your business up as a truly great brand in Acadiana. Having a strong loyalty program strategy and – again – supporting it so it grows is critical in this kind of environment we find ourselves in today.

• Local Events. We have had more than a year of no events, and believe it or not…events will come back. Your job now is to create safe events that reassure people it is okay to come to participate with you. Engagement and physical activity in local business has always been a significant driver of experiences and growth for smart local businesses. You should smartly figure out how to communicate your care for your customers and a unique way to encourage controlled events.

• Rebranding. You probably have figured out that this is a time of great renewal. People have changed habits. They are acting differently. They are also looking for new experiences and new things for their new attention. Rebranding is a way to recast your business in a new light and move forward (in this case with people’s new attitudes and developing new habits).

The one thing that all of the above have in common is that getting with a smart branding and advertising person who can help you weave all of these efforts together in a specific strategy that is effective for you is smart, and radio is the #1 advertising vehicle to support each of these five (5) critical things.

Call us today and let us show you how inexpensive radio is and how our experts can help you accomplish effective strategy weaving many or all of these things together and jump-starting your comeback.