5 Ways To Help Discover Your Unique Selling Proposition

We know that local business owners must do a great job of communicating what they offer, what sets them apart and how they make it easy for customers to purchase from them right now.

So, let’s look at developing your unique selling proposition.

  1. You are in a specific business, but successful businesses in your category are all over the U.S. If you want to grow your business, it all starts with how you communicate yourself to customers. That comes down to a unique selling proposition and we highly recommend that you have a model or models that you trust as very successful examples of businesses just like yours in other markets. Look for businesses like yours (in your category) and how they do a good job of differentiating themselves in complex markets and in the face of unique market challenges.

  2. Look at your competitors and how they are communicating, influencing, and marketing. Researching what they are doing, can uncover important tips on how to grow your business or blunt their opportunities to grow vs your business today. Your business does not exist in a vacuum; your business is judged by your competitive environment and how effectively you are communicating the benefits of doing business with you vs your competitors. Do this best and you will win more market share. That’s growth in today’s busy market.

  3. Think benefits for customers. When you look at creating marketing messages for your business, consider how your product or service serves the needs of local customers. Focus on what makes you truly unique and the benefits your customers may not get from competitors. The less you are like a commodity, the more likely you are to collect a passionate spending tribe.

  4. You must include in your work; product, price, placement (how you distribute or get a product to customers), and promotion. Do you deliver? Are your locations easy for customers? Do you have a price advantage? Is your pricing easy to figure out? What sets your product apart in Acadiana? How are you getting your messaging (promotion) to targeted consumers likely to purchase? How are you making it easy for them to connect with you and buy?

  5. Be passionate. High emotion sells. High passion influences. Are you passionate and emotional about what your product does? Focus on what makes you special, and make that focus passionate and emotional to sway consumers.

It’s not too late to ‘get in the game’ of effectively communicating with the customers you want to see your products or services, and making it clear to them why they should check out what you do.

If you want more tips and specific influence help, call us at Big 102.1. We specialize in bringing value to local business owners so more customers discover and engage your business here in Acadiana.

Local business owners today need an expert to help with the tough business choices of the 21st Century.  Hans Nelson can be that person for you.    Call him anytime @ (337) 230-1561 or email:  hans@big1021.com

Hans is a local marketing expert with Big 102.1 and can help you with a lot more than just radio advertising. Understanding how to grow market share for your local business is serious business and Hans is trained to serve businesses like yours with expertise that helps you bring more customers to your business right here in Acadiana.

BIG 102.1 Gets Results With Adults

There is a reason we only focus on adults at Big 102.1. We don’t play music for children or teenagers. It’s because our adult listeners are the key holders to our community, consumers with money, and those most on the move in Acadiana. Calling Hans starts you on the path to connect with more new customers because of our over-the-air programming, digital and social media, podcasts, and other tools, powerful for business owners just like you. 

Thank you for listening to Big 102.1.

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