Post Consumer Brands and Hostess Brands, LLC are teaming up again to bring the iconic Twinkies™ brand to the cereal aisle.
The new Post Hostess™ Twinkies™ Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands. “Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered. We think fans will find that it not only tastes great with milk but also outside the bowl.”
The new cereal is expected to be available in Walmart stores in late December and should sell for about $4.00.