The Southeastern Conference has revised it’s alcohol policy, announcing that each school in the conference will have autonomy to determine whether or not alcohol can be sold at athletic events.
Previously, SEC athletics programs were prohibited from selling alcoholic beverages in public areas of SEC athletic venues. Each institution will be able to make the decision on whether or not to sell alcoholic beverages as well as designate the locations that alcohol beverages will be available.
“We are proud of the great game-day atmospheres the SEC and our member schools have cultivated throughout our history, and no other conference rivals the SEC in terms of our ability to offer an intense yet family-friendly atmosphere for all of our fans,” said University of South Carolina President Harris Pastides, current chair of the SEC Presidents and Chancellors. “This policy is intended to enhance the game-day experience at SEC athletics events by providing our schools the autonomy to make appropriate decisions for their respective campuses while also establishing expectations for responsible management of the sale and distribution of alcoholic beverages.”
SEC Game Management Policy on Alcohol (adopted May 31, 2019; effective August 1, 2019):
Each institution is permitted to determine the permissibility of selling alcoholic beverages in athletics venues and shall establish a policy governing the sale and distribution of alcoholic beverages in its athletics facilities.
Institutions that offer alcohol sales in public areas must incorporate Conference-wide alcohol management expectations, which include:
- Alcoholic beverages are to be sold and dispensed only at designated stationary locations;
- Alcoholic beverages may not be sold by vendors within the seating areas;
- Identification check is required at every point of sale to prevent sales to minors;
- Alcoholic beverage sales are limited to beer and wine only (no hard liquor or mixed drinks may be sold in public seating areas);
- Limits must be established on the number of drinks purchased at one time by an individual;
- Alcohol must be dispensed into cups;
- Safe server training and additional training for staff to handle high risk situations is required; and
- Designated stop times for sale and/or distribution of alcohol must be enforced as follows: Football (end of 3rd quarter); Basketball (Men’s-Second half 12-minute TV timeout; Women’s-End of 3rd quarter); Baseball (end of the top of 7th inning); Softball (end of the top of the 5th inning); and Other Sports (At a designated time, no later than when 75% of the event’s regulation length competition is scheduled to be completed).