TikTok is Shutting Down its $2 billion Creator Fund

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TikTok is reportedly discontinuing its $1 billion creator fund in the US, UK, Germany, and France by the end of the year. The fund, which was launched in 2020, aimed to support content creators on the platform by providing monetary rewards. However, many creators have complained about low payouts despite high engagement on their posts. Earlier this year, TikTok introduced a new monetization program that promised higher payouts for creators, but it required them to make longer form content. TikTok says it remains committed to providing a robust ecosystem of monetization offerings to creators.

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