Jennifer Lopez is rebranding her struggling “This Is Me… Now” tour as “This Is Me… Live | The Greatest Hits” amid poor ticket sales and canceled tour dates. The tour, launched with a record, music video, and documentary, is distancing itself from the self-financed, $20 million project. Lopez has faced criticism on TikTok for a clip from her documentary, leading to mockery and potentially contributing to low turnout at her concerts. The album and film associated with the tour have received mixed reviews, with the album debuting outside the top 10. Lopez’s efforts to revive interest in her tour and projects seem to be faltering.
