On Wednesday, The Athletic reported that sources say Caesars Entertainment is expected to sign a deal for naming rights to the Superdome in New Orleans.
According to a source from The Athletic, the deal with the New Orleans Saints would last for 20-years and cost Caesars about $10 million annually.
Mercedes-Benz elected to not renew its contract for naming rights to the Superdome after buying rights to the Atlanta Falcons’ Mercedes-Benz Stadium.
The deal is expected to begin in July.
