NFL teams are losing a large amount of income without allowing fans in the stadiums.
Only the Kansas City Chiefs and the Jacksonville Jaguars had fans in their stadiums for Week 1 and not at full capacity due to coronavirus guidelines. Both had about 16,000 in attendance. In the next few weeks, 6 other teams have announced plans to allow fans at their home games because of the significant amount of money they’re losing.
According to “Forbes“, the Dallas Cowboys are losing the most, roughly $77 million per game or $616 million over eight home games. The New England Patriots are next at $39 million per game, followed by the New York Giants ($32 million), the Houston Texans ($27 million), and the New York Jets ($27 million).
The New Orleans Saints are around the middle of the pack losing over $20 million per game.
These numbers include things like tickets, concessions, sponsors, parking, and merchandise. So, it’s both the amount that fans actually spend and the marketing sponsorships and brand activations in the stadium that generate money.
The Cowboys are one of the teams slated to allow fans into home games in the future, but they haven’t announced how many. Owner Jerry Jones says they’ll “play it by ear and see how it goes.”
The Cincinnati Bengals didn’t have fans for their opener, but they’ll allow 6,000 into their next two home games. The Denver Broncos are welcoming 5,700 fans to their next game. The Indianapolis Colts are capping off attendance at 2,500 fans, while the Miami Dolphins are trying 13,000 fans, and the Cleveland Browns are okay with exactly 6,789.
