IKEA has launched a ‘Slow TV’ YouTube channel designed to help soothe you.
The relaxing, albeit-boring footage features a cargo ship carrying IKEA products across the high seas and a soundtrack of employees reading the IKEA 2020 catalog. The 336-hour footage continues to loop.
Welcome to IKEA Slow TV. Relax and unwind to the 14 day, or 336-hour real-time representation of the journey new IKEA products take to Australia – from sea to shore, then truck to shop floor. With the sound of waves gently crashing against the ship’s stern, our Swedish co-workers, Kent and Sara, narrate the nautical journey, reading from the brand-new IKEA Catalogue 2020.
