“Shrinkflation” Has Hit Kleenex

The next time you buy a box of Kleenex the box will be a little lighter. 

 
 

Kleenex has reduced the number of tissues in a box because of inflation.  “Shrinkflation” is a tactic used by businesses to keep the price of a product the same or prevent a larger price hike during times of inflation.

 
 

Now, when you purchase a box of Kleenex there will be 60 tissues instead of 65, but the price will still be the same.

 
 

 
 

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