Do you ever feel you just can’t get the momentum with new consumers that you want for your business? This is more important than ever and Big 102.1 always wants to help our potential partners in connecting with important customers.
Do you have trouble really standing out from direct competitors? Everyone could use some help, some tips.
Knowing why you got into this business is important to remember. Why are you passionate about your business? Have you forgotten your passion? Do you need more inspiration to find that passion again? Do you have a Mission Statement?
When you talk with emotion and passion, you become more passionate and fired up. Other people can feel this. You don’t have to tell them – they see it. Always communicate an attractive purpose that customers can buy into, one that makes them care about your business and doing business with you. Talking with purpose – your purpose – helps boost the energy of your business and sets you apart from other competitors. It is important not only to remember why you got in your business but to clearly communicate your passion.
Here are the fastest ways to communicate PURPOSE for YOUR BRAND
Write your mission statement. That’s right. If you don’t have a mission statement, how have you rapidly communicated your purpose to your employees and your customers? This is a fast way to focus your messaging on what matters in relation to your purpose.
Focus on marketing. Select your marketing channels after reviewing what competitors are doing and what successful business owners in your category are doing across the country. Even in a crisis, local business owners need to be heard, they need to be seen and they need to be easy for consumers.
Be visual. Do you have a business that lends its passions to visuals? Do you use social media? The number 1 way many business owners have rapidly shared and grown social media accounts is by supporting them with radio advertising. How are you promoting your visual identity? Radio advertising is a cost-effective reinforcement for your visual branding.
Who’s on the bus? Do you have the right employees “on the bus?” If you don’t have employees that reflect the passion and communication mission of your business, you are losing business. Recruiting is critical when it includes a focus on getting value matches correctly connected. Support your team and try to engage and reward them in line with passionately communicating the values of your business.
You’ve probably heard the old saying: You’ve got to stand for something or you’ll fall for anything. Our influence team at Big 102.1 is skilled at helping you rapidly communicate your passion, your product, your price, how to get to you easily, and why your business is truly special.
Local business owners today need an expert to help with the tough business choices of the 21st Century. Jenn Patin can be that person for you. Call her anytime @ (337) 344-4723 or email: jennpatin@big1021.com
Jenn is a local marketing expert with Big 102.1 and can help you with a lot more than just radio advertising. Understanding how to grow market share for your local business is serious business and Jenn is trained to serve businesses like yours with expertise that helps you bring more customers to your business right here in Acadiana.
BIG 102.1 Gets Results With Adults
There is a reason we only focus on adults at Big 102.1. We don’t play music for children or teenagers. It’s because our adult listeners are the key holders to our community, consumers with money, and those most on the move in Acadiana. Calling Jenn starts you on the path to connect with more new customers because of our over-the-air programming, digital and social media, podcasts, and other tools, powerful for business owners just like you.
Thank you for listening to Big 102.1.
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