As part of a marketing campaign for the new season of Stranger Things, Coca-Cola is bringing back New Coke.
@Stranger_Things / Twitter.com
The Stranger Things Netflix series is set in the 1980’s and will be making it’s return in July. As part of a marketing campaign, Coca-Cola is reminiscing about an infamous gaffe the company made in 1985 – New Coke.
The New Coke formula did not go over very well with the public and the company went back to the original recipe. New Coke was re-branded as Coke Two, but it didn’t survive very long.
In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach “Stranger Things” fans. https://t.co/m7MEfX6E4i pic.twitter.com/GKvRLZnpDP
— The Coca-Cola Co. (@CocaColaCo) May 21, 2019
