Pumpkin Spice Latte Wasn’t Originally a Hit

The pumpkin spice latte didn’t do well in focus groups and it’s creator thought it was a long shot.

A project manager at Starbucks named Peter Dukes led the team that created the Pumpkin Spice Latte.

According to a new interview, he says they really didn’t think it would be a hit.  Focus groups thought it was strange to mix pumpkin flavor and coffee, and it was a, quote, “long shot.”

pumpkin spice ingredients

Bolyuk Rostyslav/shutterstock.com

As we all know,  when it went on sale, it immediately took off and became a huge hit.  This year the pumpkin spice latte turns 15, and it might be more popular than ever.

Are you ready for the pumpkin spice invasion this fall?  From latte’s to Frosted Flakes to Pop Tart….it’s coming!

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