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IHop’s Marketing Team is saying , “I can’t BELIEVE this worked.”
Think back to June when IHOP changed its name to IHOB, with a “B” for their new line of burgers. The internet was obsessed with that name change until they switched back to IHOP less than a month later.
According to IHOP and myrecipes.com, the stunt led to 20,000 news articles,36 billion social media impressions, and their burger sales quadrupled!!
Yay for Ihob, I mean Ihop!
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